TOMBOY TRADES

1. Marissa McTasney was 32 years old when she started her very own company. Marissa named her company "Tomboy Trades " as she wanted it to be plain yet appealing to women.
2. Marissa's company Tomboy Trades offers work wear for women from boots, tool belts, hard hats, and even safety glasses all in female-friendly sizes, style, and colors such as pale pink, baby blue and other more.
3. When Marissa was buying her pair of working boots for her training at the Centre for Skills Development and Training in Burlington , she was not pleased about the colors and the styles that were available. So she searched everywhere in GTA stores and on the online shops looking for pink work boots but failed to do so. She then later found a reputable manufacturer in China to custom make it for her and ship it to her home.
4. Marissa was able to strike a deal with a known retailer, Home Depot. She was, fortunately, able to put her products to market with the help of the president of the retailer. Annette Verschuren was smitten when she has tried the pair of pink working boots that Marissa sent to her. Verschuren, the president of Hope depot helped Marissa develop her female-friendly work boots and from that moment, the products of Marissa have quickly become one of the most popular work apparel lines in Home depot.
5. More than about 50% is the estimated rate of women that make up the "do-it-yourselfer" market.
6. The main reason why Marissa's decision to leave her job at IBM because she just had a labor of her daughter 2 years ago and she also has 4 years old son. As a mother of young children, she, of course, wanted to work with more flexible hours so she instead decided to pursue her passion for home renovations. When she was buying herself work boots, that's when she first had the concept about the female-friendly work wears.
7. Alongside selling female colored and sized boots, Marissa also added other work gears to her product lines such as tool belts, hard hats, t-shirts, and tinted safety glasses all in feminine color and styles
8. Marissa is planning to expand her business into the U.S. market along with Britain and Australia. She is also introducing a men's line called Tough trades offering tan and black colors for both sexes and possibly develop a line for kids who also like to have fun building birdhouses and dollhouses.
9. Marissa’s business decisions are influenced by so much positive feedback she received that she considered expanding her clothing line. Expanding business is a risky step in the business industry.
10. Based on what products Marissa is selling. It is certainly obvious that the target market of her clothing line are women. She came up with this idea of business because she thinks women should be able to express their fashion on the work field they're in. She had the opportunity to let all other women on the same field as her feel the way she wanted to feel in a field commonly for men so she grasped it.
11. Marissa demonstrated entrepreneurial characteristics such as open-minded, optimistic and risk taker. She came up with this idea of business because she believed that women should be able to express themselves as a woman even in a job field ordinarily for men. Expanding her business is showing that she is also a risk taker.
12. I think that service like a spa should be a guy thing too. To have a perfect moment of relaxation, a good warm foot spa will always be very efficient. As well as a nail salon, men should try it too, they might like it. Not only it is for hygiene purpose but also for relaxation and to say that they are giving value to their body. Nail salon does not necessarily mean that they have to put nail polish in it. There should be a salon dedicated to men so that they would feel less awkward.
13. the demographics played a huge role in making of Marissa's business because her products are only for women. If there aren't many women that got interested in her products, her products for sure would not be as popular as it is today.